Research on international business: The new realities

This year (2021) marks the thirtieth of establishment International Business Review. anniversary provides an appropriate occasion not only to reflect on past developments in global economy and (IB) research, but also offer our thoughts new realities that we believe IB scholars should address coming years. In this paper, highlight some major changes business environment over 30 doing so, draw attention four merit increased literature: growth populism economic nationalism, sustainable development climate change, digital technologies, changing power relationships. These are completely have already begun explore their implications, would argue both scope depth these implications growing evolving. We thus calling for empirical insights, theoretical lenses, perspectives shed light issues increasingly having profound impacts society, firm strategies, cross-border management.